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Commercial Advisory
Leasing, buying, selling, investment sales, 1031 exchanges and land. Every assignment starts with where you want to be in 5 and 10 years.
Explore advisory →Broker / Educator / Advisor
The best deals begin with better thinking.
I'm Greg Cooper, J.D., a commercial real estate broker associate with Kuper Sotheby's International Realty in Austin. I advise business owners, investors, landowners and developers on leasing, buying, selling, 1031 exchanges and land. I have over $2 billion in career transactions and a law degree from UT, and I start every assignment with strategy.
$2B+Career transactions
$650M+Institutional volume
J.D. · UT LAW
1,000+Agents trained
I don't just broker real estate. I help people see what's possible.
I advise business owners, investors, landowners and developers on leasing, buying, selling, 1031 exchanges and land. I also teach. I've trained more than 1,000 agents, and my CE course shows residential agents how to spot commercial business in their sphere and refer it safely. Whichever side of the table you're on, we start with strategy.
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Continuing Education
Commercial Real Estate Essentials for Residential Agents, my TREC-approved 3-hour CE elective.
Explore education →03
Coaching & Speaking
Coaching for agents and investors launches in early 2027. Join the list, or ask me about speaking to your brokerage or group.
Explore coaching →Testimonials
Trusted by the agents who refer to me.
Greg Cooper is my go-to for all commercial referrals. I know what I don't know, and I am not licensed in commercial real estate. Greg Cooper takes care of my clients, keeps me informed, and his excellence reflects on me in the best possible way.
— Tara Lopez, REALTOR
I've referred multiple commercial clients to Greg, and he has consistently delivered at a very high level. … Greg is my go-to for any commercial need.
— Carol S.
Greg stepped into a situation most brokers would have walked away from. … He handled it with absolute professionalism and brought real strategy to the table.
— Bridget Ramey, Real Estate Professional
The thinking behind the transaction.
Austin commercial real estate guides, market reports, 1031 strategy and practical insights for business owners, investors and developers.
Explore the insights →
Meet Greg
Broker. Educator. Industry Voice.
I've sat on every side of the table. In law school I co-founded Austin Java and grew it to five restaurants and 200 employees. I helped build the Goldwasser team at Keller Williams into the #1 Keller Williams team worldwide by sales volume (2007–08), then ran our own brokerage as CEO and sold it to Bradfield Properties.
Today I focus on commercial and development deals, with over $2 billion in career transactions behind me. I teach agents how to recognize commercial business, and I advise owners and investors on the decision before the deal.
More about Greg →Questions
Questions people ask me.
Who pays a tenant rep broker?
In most commercial leases, the landlord pays the tenant's broker out of the leasing commission. I walk you through how it works on your deal before you sign anything.
Should I lease or buy?
It depends on how long you'll stay, how much cash you want tied up and where the business is headed. If you'll be in the space five years or more and can carry the down payment, buying can build equity a lease never will. I run both sets of numbers with you.
How do agent referrals work?
You introduce me to your client face to face or on Zoom, with a signed referral agreement in place. I take care of the client and keep you informed the whole way. Residential needs always come back to you. I explain the terms on a call.
What is a NNN lease?
In a triple net (NNN) lease, you pay base rent plus your share of the building's property taxes, insurance and common-area maintenance. Those NNN expenses can add a lot to the monthly cost, so I show you both numbers when we compare spaces.
Let's talk strategy.
Book a 15-minute call to discuss your real estate goals, a deal, or a potential referral.
Book a 15-minute strategy call512.565.0499